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Essays 61 - 90

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Data Collection for PiggyBank

consumers lied when asked for their personal details over the Internet" (Study deems e-data unreliable, 2006; p. 2). Not only doe...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Customer Satisfaction and Customer Loyalty

The difference between customer loyalty and customer satisfaction is considered in ten pages with a comparison of Customer Loyalty...

Customer Relationship Management in the Public Sector

and the way that needs are met. However, there are some significant differences with the commercial environment. Firstly, this is ...

Letter Refusing Customer Claim

00000 Ms. Anne J. Thompson 2567 Gulf Shores Way Tallahassee, FL 00000 Dear Ms. Thompson, We want to thank you for being a Stoval...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Alfie Kohn's The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Problem Solution: Smith Systems Consulting

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...