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use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

grids - you can have the greatest photovoltaics in the world, but if you cant get the power to the homes, they dont make sense. As...

favorable opinion and thereby preserve the market capitalization available to them through stock market activity. Positive ...

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

Therefore culture is wide and varied, but considering the amount of different aspects it covers we can see that it will also be ea...

it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...

strengths weaknesses. Banking is a necessary service for the ability to undertake any financial transaction. Banking is traditiona...

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

telephone conversations. These are dependent on the availability of cellular telephone service in the area in which the traveler ...

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

less bureaucratic and flatter, it is interesting that the first attempt at this, in 1999 was not a success. At the time the compan...