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Essays 481 - 510

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

British Workforce and the Growing Participation of Women Since the Second World War

control practices and free contraception; the changing attitudes of women; and the availability of part-time work. After the war,...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Russia and the Marketing of Computer Hardware

In sixteen pages this paper examines the influences of technology, economics, politics, the law, and sociocultural factors in a co...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

1990s' Bull Market

In five pages this paper discusses the bull market of the 1990s in an analysis of longstanding contributing factors. Five sources...

Causes of the Great Depression of the Thirties

great unresolved mysteries of the 20th century (Norton, 1997). When they do broach the subject more aggressively they often are v...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Fiscal Policy: Economic Parallels in Employment, Inflation, Trade Structure and the Financial Exchange MarketPertinent Aspects of Fiscal Policy and World Economics

This paper addresses factors affecting the global economy, such as inflation, trade structure, the Financial Exchange Market, and ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

Descarte & the Somatic Marker Hypothesis

This essay addresses Descartes and the error known a the somatic market hypothesis. In this discussion, the writer differentiates ...

De Beers Consolidated Mines Marketing

In twenty pages this paper examines De Beers' approaches to marketing and the factors such as the Asian currency crisis that influ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...