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Essays 241 - 270

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Should Tesco Expand into India?

major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

McDonalds in India - Survey Development

reduce consumer boredom with the products being offered, and to generally enhance the reputation of the company as a place to acqu...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Contextual Issues for a Research Plan

up 70% of the staff. This will be supported with two administration staff, would be within the organization for the last 10 years,...

The Case of Pacific Hydro

countries who have agreed to making significant reductions in their carbon emissions, as such there is also the potential for trad...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Upper and Lower Egypt in Ancient Times

king, Menes; from this point forward, thirty dynasties would continue this arrangement of unification. One of the critical factor...

Sex Offending Explained

of sex crimes, however. Sexual violence often targets children as well (Nester, 1998). The issues surrounding child abuse alone ...

Men and Smoking Between the Ages of 35 and 65

differences "between black people and those of other racial or ethnic backgrounds" (Lee Kim, 1998, p. B01). Statistical findings ...

Middle Childhood Cognitive Development and Environmental Influences

of both these elements. In regards to environmental (nurture) elements which influence and increase cognitive development, ...

2001 and the Impact of Human Relations on Organizations and Families

In six pages this paper examines the 21st century in a consideration of how families and organizations will be affected by human r...

The Progression and Obstacles in the Development of the Black American Male

9 pages and 8 sources. This paper considers the potential and plausible problems in the development of African American males fro...

Adolescent Suicide and Depression

In six pages scientific research regarding depression and how it is manifested differently among genders and the factors that infl...

The Difficulties with Research in the Field of Transportation

10 pages and 7 sources. This paper outlines some of the complications involved in accurately assessing environmental factors that...

At Risk Adolescents and Parental Alcoholism

50% of those who commit sex abuse crimes also abuse alcohol. Suicides: 1. 80% of all adolescent suicides have been reported to b...

Children and Causes of ADHD

a correlation of Attention Deficit Disorder with differences in thyroid hormone receptors. Researchers have found "a small subset...

Environment and Profile of Ann Taylor Retailer

the new owners continuing that particular trend (Biesada). Ann Taylor went public in 1991, but continued to suffer under ...

Shanghai, China's Jahwa Company

A competitive analysis of Shanghai's Jahwa Cosmetic Company is the focus of this tutorial consisting of eight pages which includes...