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Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Egypt and Capitalism

In twenty pages Egypt's trend toward capitalism and the global markets it represents are examined in terms of the policy's short t...

George Goodman, aka Adam Smith, and The Money Game

stock market are thoughts which lean more towards philosophic thinking than cruel, hard economics. In fact, the text is written ...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Singapore and the Marketing of Sneakers

In six pages this paper examines how to effectively market sneakers in the now mature Singapore economy. Five sources are cited i...

Contemporary Marketing Success

In fifteen pages ensuring success in marketing and changes over the years are examined. Six sources are listed in the bibliograph...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Business Administration Overview

combine to form the big picture, a portrait of a strong and solid business administration. II. Component One - Overall Management...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Demand and Elasticity

In five pages the elasticity of demand concept is examined with the argument presented that entrepreneurs consider it important be...

Exchange Rate Fluctuation Influences and Determinants

In nine pages this paper examines global money markets and reasons why exchange rates can fluctuate in a consideration of determin...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Brazil Expansion of Sprint PCS

In five pages this paper discusses the market of Brazil in an examination of what Sprint PCS must consider before its entry with a...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Home Health Care Marketing

In five pages this paper examines how to market home health care with a local marketer interviewed and a community facility that f...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Company Analysis of Qualcomm

Using its financial data, the writer examines Qualcomm primarily via its annual report. The process offers answers to specific iss...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Financial Strategies for the Short Term

Analysis of the workings of the stock market. A focus is given to short term investment opportunities that are stable as well as ...

Global Joint Ventures and the Multinational Landscape

In ten pages this paper examines how more companies are engaging in joint corporate ventures in order to remain competitive in a m...

Company Overview of Cisco, Lucent, and AT&T

In sixteen pages these companies are discussed individually and then in a comparison of revenues with stock market aspects the pri...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

Great Depression Causes and its Significance

In eight pages this paper discusses the 1929 stock market crash in a consideration of the Great Depression, its causes and its imp...