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Essays 211 - 240

The Application of Motivation Theory at Delta Airlines

employees to be motivated (Huczyniski and Buchanan, 2003). The Hawthorn studies undertaken by Mayo demonstrated that the e...

Diversity in the Workplace

English and Spanish. The company has a large number customer from minorities, this is aided with the diverse approach to marketing...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Paul Hawken's Growing a Business

In ten pages this essay employs a first person narrative approach in a book review of Paul Hawken's Growing a Business in a consid...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Ten Step Strategic Planning Process of Bryson

10 steps that collectively cover every aspect of planning, implementing, executing and evaluating a specific strategy. Brysons (1...

Criminal Justice: Goal And Policy Implementation

presence; however, the propensity for crime to occur despite a greater incidence of police patrol has been documented, as well. I...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Designing Research; Why Do Music Users Download from Illegal Sources?

is important to determines why the illegal downloads are so important and what the record companies could do to increase sales of ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Influences on British Airways and their Approach to HRM

shifting with increased travel being undertaken with the low cost carriers, this has changed the pricing structure of the industry...

Strategy Models for Bank Frey

able to leverage position in terms of the protection it can provide for its clients. This is supported by a commitment to maintain...

Strategies for Risk Management

: Risk Management Strategies, cont. After identifying potential risks, a plan to mitigate the risk is needed The plan is pre-emp...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

How Unilever Leveraged the Finance Department to Promote Organizational Growth

the firm with its target market (Kotler and Keller, 2008). This can be examined from the marketing perspective, but it may be argu...

Adult Development and Learning Models

(MacKinnon-Slaney, 1994, p. 268). Any development and learning model that is going to help has to recognize that adults need guida...

Decisions in Paradise

founder. When the potential outcomes are considered, and a preferable one is identified the decision-making process can then move ...

Sustainability and Business

company that did not incur any of these environmental costs may be seen as what most people would call as sustainable development,...

Motivation at Starbucks

the lower order needs. Higher order needs are motivators such as the desire to belong, recognition, development and self actualiz...

Zara Strategy

brand many only occupy a single place in the marketing mix matrix: a company cannot be seen as bargain basement as well as premium...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...