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A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Research Addendum for KFpsy010.doc

psychological effect upon the women (Hogg & Fragou, 2003). However, women engage in social comparison for a variety of different r...

A Comparison Between Google and Bing

any computer related business, it would take a lot to surpass Google. However, it should be noted that Bing has some things that G...

E-Recruiting Pros and Cons

find the posting and respond to it. This is also true for companies who find they need an increase in the number of employees for ...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

Image Enhancement and Eating Disorders

This paper contends photoshopping, the generic terms for the so called enhancement of images of the human form used in advertising...

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Mass Media and Advertising

In this paper that contains five pages an issue of Family Circle from 1999 is used to discuss how mass media executive decisions a...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...