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Essays 31 - 60

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

The Relationships Between Europe and Asia

In five pages the events that resulted in a rift between these two regions are examined. Four sources are cited in the bibliograp...

Examples of Ambient Advertising

In an essay consisting of five pages ambient advertising as it exists in the United States, England, and throughout Europe are exa...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Late Nineteenth Century Presence of Europe in Southeast Asia

In four pages this paper discusses the Asian impact of the European presence that took place during the latter portion of the nine...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

HRM Practices in Europe and Asia: the Case of The UK and Japan

equality. However the employment relationship and foundation of HRM may be argued as going back to the days prior to the Industria...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Gearing Up for War: Europe 1939

see. But the reporter was in Germany at the end of WWI and found the social and economic conditions there to be deplorable. The co...

Stages of Psychosocial Development

was teased in school, initially, he was called a Nordic because he was tall and blond, later, he was teased because he was Jewish ...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Post-Cold War Policies to Facilitate “One Europe”

be issued an invitation" (Krahmann, Terriff and Webber, 2001). Despite the opposition, the U.S. position won the day (Krahmann, Te...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Social Psychology and Advertising

own car repairs and men cook dinner for the kids. Traditional roles have all but disappeared in an era where people have to fend ...

Advertising and Its Relation to Psychology, Sociology, and Mass Communications

or negatively (Bharadwaj, Tuli, & Bonfrer, 2011). Moreover, both systematic and idiosyncratic risks can be managed effectively thr...

Branches of Psychology

psychology is social psychology, which also includes sub-disciplines such as environmental psychology which have become quite prom...

Selection and Training in Organizational Psychology

fit with the organization in question. In the context of training, employees are better able to learn and master new skills when t...

Positive Psychology Burnout

This essay discusses different issues in psychology. It explains what positive psychology is and its strategies; it explains what ...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

Industrial Organizational Psychology

1921, James Cattell founded the Psychological Corporation for the purpose of advancing psychology and promoting its value in indus...

The Contributions of Abraham Maslow

danger, job security, stability in life and even a degree of structure that one can depend on (Boeree, 2007). The next level inclu...