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Essays 811 - 840
confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...
the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...
al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...
In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...
experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...
The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...
operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...
on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...
technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...
it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...
with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...
was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...
of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...
Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...
(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...
items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...
provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...
its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...
and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...
Where once a candidate took almost sole responsibility for getting his message to the American...
titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...
of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...
of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...
complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...
pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...
unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...
be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...
in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...