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Essays 91 - 120

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Investment Concepts, Tools and Theories

concept is that the portfolio of investments is one that will match the needs of the investor, taking into account different aspe...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...

DOE and its Illegal Actions

The United States Department of Energy, in its attempt to prop us a uranium enrichment company that was failing, arranged for enri...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

The Influence of Market Structure on Pricing, Supply and Demand

The writer answers questions set by the student discussing the way that market structure will impact on issues such as pricing wit...

Amazons and Kindle Pricing

of demand can be used to calculate this, based on sales figures from the Kindle 1. The product is the second in...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

A Skiing Industry Analysis

In five pages the issues relevant to the skiing industry are examined including causal factors of rising stock prices, weather con...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Europe and Fascism

authority. The fasces, a bundle of sticks bound to an ax, which portrayed civic unity and the authority of Roman officials to puni...

End of European Colonialism

In two pages this essay considers post 1945 socioeconomic and political factors that resulted in the end of European colonialism....

European Community's Relationship with Great Britain

In thirteen pages this paper examines the relationship between the European Community and Great Britain....

Gasoline Prices and the Economy

economy. Consumers have to cut back. They pay for the higher gas prices by not doing something else. For instance, a family that ...

The European Invasion of the Americas and its Long Term Consequences

The discovery of the Americas opened a chapter of world history that ultimately reflected phenomenal consequences. Numerous...

Corporate Strategy of the Coca Cola Company

only a decade ago. Changes were apparent even then, but few understood the breadth of change that would be taking place. T...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Overview of Trade Unions and Their Functions

European Union Treaty. The Competition Bill is intended to clarify the numerous ineffective laws currently on British Books and i...

Kurtz in Conrad’s Heart of Darkness

central point of the narrative. The company accountant is the first character to refer to Kurtz and he tells Marlow that Kurtz i...

Expansion of the European Union; Is Potential Membership of Further Eastern European Union Advisable?

membership for several decades; other Eastern European countries have also expressed the desire to become part of the European Uni...

Japan and U.S. Trade Conflict

In ten pages the United States' conflicts with Japan over trade issues are examined in this overview that considers history, cause...

Macroenvironment and General Motors Corporation

everyday conversation. If someone is not related to somebody who works for the automobile industry, then someone knows somebody o...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...