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Essays 1741 - 1770

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

West's Rise and Bulliet et al's The Earth and Its Peoples

In five pages this paper discusses the West's rise in a consideration of this 1997 text by Bulliet et al that includes the Atlanti...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Disneyland Paris Transformation of Euro Disney

In nine pages the European development of this Disney theme part is examined as it discusses the many conflicts, problems, and fin...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Dark Child by Laye

In five pages this paper discusses this autobiographical memoir in terms of African society and the argument that the Europeans we...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

1493 Letter of Christopher Columbus

In five pages this research paper considers Columbus's early letters and how this correspondence reflects how the Europeans percei...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Studies in Contract Case Law

In twelve pages four cases involving contract law are analyzed in terms of contractual issues and legal definitions....

World Events, Bias, and Religious Prejudice

In seven pages this paper discusses such global events as sect to established religion transition, Medieval Christianity and Europ...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Customs and Culture Associated with the Creek Indians

In twelve pages this paper discusses the detrimental cultural impact on the Creek Indians following European contact in a consider...

Racism, Native America, and Genocide

In two pages this paper considers how European colonists attempted to eradicate the Native American culture through practices of r...

Native American Society, Racism, and European Stereotypes and Misperceptions

In five pages the racism that has plagued Native American society for five centuries is examined within the context of European st...

Native American Society, Racism's Roots, and America's 'Discovery'

In three pages this paper traces the roots of racism in a consideration of Native American society and the 'discovery' of America ...

Native Americans and Different East and West European Experiences

In five pages the Eastern Woodlands and the West cultures of Native Americans are examined in terms of the cultural experiences th...

El Llano en Llamas by Juan Rulfo

aspects of cultural discord, having so obviously addressed the inherent shortcomings associated with White Privilege. Indeed, it ...

Mi Caballo, Mi Perro Y Mi Rifle by Jose Ruben Romero

for many years to come (Romero PG). However, being that the native peoples had become dependent upon the white man for their very...

Keynesian Economics Views and and Impact of Paul Anthony Samuelson

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Three Essays on Art

What Degas shared with the Impressionists was an interest in modern life -- in Paris dance halls and cabarets, its racetracks, it...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

The Effect of the Second World War on European Empires

countries and stabilize Europe at the same time ("World" PG). Roosevelt got the United States into the picture as well and his goa...