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Essays 1981 - 2010

Red, White, and Black by Gary B. Nash

portrayed the Native Americans as reminiscent of the ancient civilization for Spartan, which was highly efficient and egalitarian....

Europe During the Renaissance and Perceptions of Fortune

a dramatic shift in perception in regards to fortune, and what was once believed to be a pre-ordained right was now considered to ...

Basic Human Rights Undermined by the Human Rights Act of 1998's Margin of Appreciation

may be seen as conflicting. However, the effectiveness of the Act given by the margin of appreciation may be argued to undermine t...

What Will Happen with EU Expansion Following the Economic Crisis of 2008?

potential for war would be reduced as the union became larger and he agreements and commitments between countries that were part o...

Influences on International Relations between the European Union and China

internally reduce in terms of the distance this places an increased emphasis on the proximity of external actors. Increased common...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Why Turkey Should Not Be a Member of the European Union

communities in the South and need predominantly Turkish Cypriot communities in the North had always been difficult. Following a co...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Winston Churchill: An Effective War Leader

1930s about the coming of the war" (Harmon). Churchill served in various posts throughout the war; he was minister of defense, the...

Valuing a Target Bond

should be the equivalent of at least 105% of the original investment. However, if there is no risk with the bank and there is gr...

Freedom of Speech and Freedom of Press

identifying freedom of speech as a human right for all men was the U.S. bill of Rights in 1791, which guaranteed four human rights...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

ANALYSIS AND REVIEW OF EUROPE'S PROMISE

proceeds to tell the reader that Europe is an absolutely brilliant place to live and work because business is better there, the ec...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...