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Essays 211 - 240

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Single European Market Creation and Influential Factors

indicates, there is the potential for the EU to have a direct effect on its member sates regardless of the national government. T...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Europe's Beef Crisis

In five pages this paper examines the European BSE beef crisis from an international marketing perspective. Five sources are list...

Financial Market Impacts of the Euro and the EMU

In eighty pages this paper examines the European Monetary Union inception, the embracing of the Euro universal currency, and how e...

Financial Market Impact of the Euro and the European Monetary Union

In ninety eight pages this paper examines how global financial markets have been impacted by the Euro currency in this background ...

Germany and the UK's Market Economies

In six pages this paper examines European unification and the problems with the market economies of the United Kingdom and German....

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Single European Market and its Political and Economic Implications

most well known and has had the greatest impact on the community. The Maastricht treaty laid down many of the integration requirem...

SINGLE EUROPEAN MARKET AND ADVANTAGES

This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography ...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...