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Essays 61 - 90

Expansion of the European Union; Is Potential Membership of Further Eastern European Union Advisable?

membership for several decades; other Eastern European countries have also expressed the desire to become part of the European Uni...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Kurtz in Conrad’s Heart of Darkness

central point of the narrative. The company accountant is the first character to refer to Kurtz and he tells Marlow that Kurtz i...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

The European Invasion of the Americas and its Long Term Consequences

The discovery of the Americas opened a chapter of world history that ultimately reflected phenomenal consequences. Numerous...

Europe and Fascism

authority. The fasces, a bundle of sticks bound to an ax, which portrayed civic unity and the authority of Roman officials to puni...

End of European Colonialism

In two pages this essay considers post 1945 socioeconomic and political factors that resulted in the end of European colonialism....

Separate Concept of European Citizenship

This paper examines European citizenship as a separate concept and the various issues that are associated with it in eight pages....

European Community's Relationship with Great Britain

In thirteen pages this paper examines the relationship between the European Community and Great Britain....

Overview of Trade Unions and Their Functions

European Union Treaty. The Competition Bill is intended to clarify the numerous ineffective laws currently on British Books and i...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Business Questions

firm are answerable only the shareholders. Individually shareholders may have little power, although large shareholder may exert s...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

CONSUMER BEHAVIOR AND MARKETING

With this, the student needs to go on and explain the purpose of this paper, which is to present a treatise about...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...