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Essays 1981 - 2010

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Environment and Brand analysis for the Fisher & Paykel Dish Drawer

benefits. For example, a drill is bought for its ability to make hole, likewise a bed is bought for a good nights sleep (Kotler an...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

European Media Reporting of the Middle East

always accept way they are told is 100% accurate, so not only do audiences have to determine how to interpret the messages in the ...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

European Union and Turkey

technology design standards, and a similar variation in research and development. In addition, national governments tended to supp...

Single European Currency, Its Problems and Benefits

economies of the different countries into the sme cycle and into the same relative position to ensure stability within the currenc...

Economic Transition and the Role Played by Eastern European Institutions

economy. Institution may be defined as; "An established or organized society or corporation; an establishment, especially of a pu...

European Union and Environmental Law

and Scottish law, but even here, where there is recognition of the principle it is often not enforced. The Environmental Protectio...

History and the Role of the European Central Bank

barriers to co-operation, co-ordinating budget policies and monitoring economic policies. It was within this stage there was the p...

European Cinematic Depiction of Gender from the 1920s to the Twenty First Century

story, mise-en-scene, editing, and music, they collectively provide a common theme that speaks of the uniqueness of the feminist e...

Case Study of the Bundesbank and the European Central Bank

also well respected and other countries would often emulate the polices and actions of the bank to improve their own economies tho...

Discrimination and Free Movement in European Union Law

we need to look to case law for this (Weatherill and Beaumont, 2000). The case we can consider here is that of Levin v Staatssecr...

European Union's Nanotechnology

as at pure science, since there would be nothing wrong in improving material properties and functionality through nanotechnology. ...