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Essays 1981 - 2010

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Information Needed by HCHE

The first consideration is who the companys customers are or should be. Markets are segmented and the company do not know who thei...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

The Bank of England Base Rate Increase of November 2006

to control inflation the final decision as to whether or not interest rates would increase was seen as residing with the governmen...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Marketing McDonalds

of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

The Marketing of Tide Detergent as Something More than Soap

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

Coercion, Capital and European States by Charles Tilly

In five pages this paper discusses Europe's newly created nation states from the context of this book by Charles Tilly. There are...

The Individual Within the European State

Using Hitler as an example, the author delineates the error potentially inherent in an individual giving up his or her influence o...

Regional Policy of the European Union

In seven pages the regional policy of the EU and its effectiveness are examined. Six sources are cited in the bibliography....

United Kingdom's Pollution and Environmental Issues and European Union Policy Implementation

An overview of this topic consists of 6 pages. Three sources are cited in the bibliography....

Contemporary European Drama Classification

In five pages this paper examines the social dramas of August Strindberg and Henrik Ibsen in a consideration of modernism classifi...

1560 to 1890 European Dominance

process several centuries before. We can argue that one of the first influences was the development of the use of gunpowder and h...

Employment and Directives of the European Community

This paper examines employment legislation in an overview of EC directives' effectiveness in Great Britain in seventeen pages....

European Countries and the Concepts of Title, Property, and Ownership

This paper examines title, property, and ownership concepts as they pertain to France, Germany, and Great Britain in 5 pages....

Germany, France, the United Kingdom, and European Property Law

In five pages Germany, France, and the United Kingdom are examined in terms of their property law similarities and differences. S...

European Central Bank and Ireland

In five pages this paper examines ECB policies and the reprimand Ireland received for policy that was deemed inappropriate and cou...

The European Union and the Potential Challenges of the Future

has been cited for many years is the increased burdens that are present in the administration of a large union where there are a n...