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Essays 1531 - 1560

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Dental Practice Quality Management

Although quality approaches to management have been around since the mid-20th century, its been since the 1980s that TQM has foun...

Organizational Culture of British Petroleum

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Hospitals and TQM

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

Hewlett Packard and Dell Printer Wars

a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Communication, Customer Relationships, and APR

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

Quality and Newsagent Business

customer. According to Levitt, everything else positive in an organizations continued well being would follow if only the focus w...

2005 Home Depot

The Conference Board announced in February 2005 that consumer confidence had slipped, so of course the headline in March was "Cons...

Harley Davidson Strategy

to take a stake in the success of the company, for it was able to gain all of the advantages of quality initiatives and lower cost...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Traditional to Customer Targeting Marketing Strategy

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

InterClean; Job Analysis and Training Plan

after sales service skills. From this there are complimentary skills for both sales teams, but there are also areas where are wea...

Subway Sub Restaurant - Case Analysis With SWOT

DeLuca had intended to become a doctor and because Buck holds a doctorate degree in science (Doctors Associates Inc, FAQ, 2008). H...

Types of eMarketing

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

ING Security

customer provides the opportunity for a breach. However, this is mainly out of the control of the bank, and giving advice and maki...

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...