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Essays 1411 - 1440

Philip Morris Tobacco Company and Business Values Integration

In ten pages this paper examines business values integration as it pertains to Philip Morris in an evaluation of social responsibi...

Employee Layoff Memo Example

In five pages this paper provides a sample of an inhouse memo that is not intended for employee distribution and involves a small ...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Naval Power in Indonesia

In five pages this paper examines Indonesian naval power in an evaluation that compares it with other regional navies. Five sourc...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Motion Picture Industry and Future of Computer Graphics

In ten pages an evaluation of whether the creation of special effects through computer generated graphics is merely a passing tren...

Telemedicine Application of Network Architecture

In ten pages this paper discusses the telemedicine application possibilities of Lucent Technologies' WaveStar and LambaRouter and ...

Ideas and Alexis de Tocqueville's Democracy in America

In six pages the history of ideas is examined within the context of Democracy in America in an evaluation of de Tocqueville's argu...

Implementing Performance Management

process needs to be identified which incorporates individual as well as group and organisational performance management. 2. Perf...

Evaluating Books for Children

offers a more liberating paradigm for women. Ardizzone, Edward: Little Tim and the Brave Sea Captain (1936)-This is a story abou...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

The Value of the Coalition Model in Loyalty Schemes

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

Revising Policies

policy. Is it achieving its stated objectives? Evaluations are always systematic and data-driven, i.e., evaluation encompasses and...

Sitagliptin and Type 2 Diabetes

Millions of Americans and people the world over suffer from diabetes. Fortunately, there has been considerable research invested ...

Should WalMart Open a New Store?

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Complaint Handling

cancellation; however the airline transferred the flight to the next day. The student states they called in on the morning of Frid...

Investment Assessment for the Hot-N-Cold Hangout

net revenue is 180,000 per annum. Next we need to calculate the set up costs, these are the costs all based on the costs required ...

A Perfect Candidate/Film Review

directed by David Van Taylor and R.J. Cutler) is a documentary that follows the 1994 senate race between incumbent Senator Charles...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Strategies for Communicating to Stakeholders

segments of the companys stakeholder base, certain considerations must be made. The same approach cant be taken with the companys ...

Guillermo Furniture Primary Research Results and Assessment

(n=2) that it was poor. Therefore there is a general patter of satisfaction. However, a major part of the problem faced by Guiller...

A Case Study of the Acme and Omega Electronics Firms

voice communication may also be seen as inefficient for mundane arrangements. Question 2 - Most Important Issues For Acme the ...

Lying and the Categorical Imperative of Immanuel Kant

In five pages an evaluation of the categorical imperative of Immanuel Kant, which contends that there is never an ethical justific...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

Psycho Film Critically Analyzed

In thirteen pages Alfred Hitchcock's 1960 suspense masterpiece is analyzed in terms of effect, form, and function with a cinematic...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...