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Essays 961 - 990

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Environmental Degradation and Big Business

with all of its audiences, starting with employees" (Bovet 30). One of the worst situations to come from the boom of big business...

Computer Science's Shifting Paradigm

they became more common and more accessible. Shift of Paradigm A favorite saying of Mary...

The Long Career of the Aerosmith Rock Group

Marilyn Manson come along that do things for shock value, but people arent threatened by rock n roll anymore" (Hay 104). This real...

Whites and Blacks Life Span Differences

The role of socioeconomics is considered in a research paper containing seven pages that discusses the ever growing differences in...

American Labor's Changes

In twenty one pages this paper examines the ever changing U.S. labor movement. Sixteen sources are cited in the bibliography....

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

Gas Prices' Cause and Effect

In a paper consisting of five pages ever fluctuating gas prices are examined in terms of their causes and effects upon both the go...

Free Action and Compatibilism

In five pages whether or not free action can ever be satisfactorily accounted for by compatibilism is discussed. Six sources are ...

CEOs Running Global Pharmaceutical Companies

In fifteen pages multinational pharmaceutical company CEOs and their ever changing roles are examined with the focus being on the ...

Enabling the Disabled Through Computer Technology

In twenty pages the argument is presented that computer technology is presenting greater opportunities for people with disabilitie...

Global Cooperation

In five pages this paper examines whether or not global cooperation is realistic or will ever extend beyond trade considerations a...

The Island Within by Richard Nelson

In five pages this paper examines the harmonious nature theme that is ever present in Richard Nelson's journey journal entitled Th...

Dwight Eisenhower's and Lyndon Johnson's Domestic Programs

In three pages the domestic policies of these two U.S. Presidents are examined in terms of the insights they provide into the ever...

Ayn Rand's Atlas Shrugged and the Evil of Money

In five pages tis paper examines the text by Ayn Rand within the context of the statement, 'So you think that money is the route o...

Ethical Conduct and HRM

In fourteen pages this paper examines changes in human resource management over the past two to three decades and how the need for...

Conflict and the History of Israel

In nine pages this paper discusses Israel from the 1947 creation of the Jewish state until the present with the historical conflic...

Perspectives on Mental Health

In six pages this paper assesses whether or not social perceptions regarding mental health will ever change with the passage of ti...