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market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

The writer looks at the topic of bio batteries and the benefits they may provide if designed for implanting in the human body. Th...

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

its production and distribution down to a science, when it comes to marketing movies, there is always room for improvement. Lionsg...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

current downturn in the stock market, people are changing all of their habits. They may be less inclined to make decisions about l...

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...