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Essays 361 - 390

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

Arms Industry and Malaysia

In forty six pages this paper examines the Malaysian arms industry and the various issues associated with it with the Vision 2020 ...

Cold War and Factors Leading to the Korean War

In twelve pages this paper examines the Cold War, US policy of containment, the presidential campaign of Gen. Dwight D. Eisenhower...

Life and Conquests of Genghis Khan

and Tartar tribes in the region from the Altai to Manchuria. His principal opponents in this struggle had been the Naiman Mongols,...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

Flat Tax as Viewed by Steve Forbes

In five pages this paper discusses the flat tax system supported by Steve Forbes' 1996 presidential campaign. Eight sources are c...

Internet and Political Campaigns

In five pages this paper examines the growing political importance of the Internet and considers how it was used during the presid...

Russian Campaign Could Not Have Been Won by Napoleon

In eight pages this paper discusses the 'backwardness' theory of William Fuller Jr. in a presentation of the argument that there w...

Second World War German Warfare and the Blitzkrieg

In ten pages this paper examines how during the Second World War the Germans employed blitzkrieg tactical campaigns. Nine sources...

California's Gubernatorial Campaign Between Dan Lungren and Gray Davis, the Issues, and the Media

In five pages this paper examines this gubernatorial contest in a consideration of the political campaign role of the media. Five...

Battle of Gettysburg and General Robert E. Lee

In twenty five pages this paper discusses the Gettysburg campaign in terms of the relationships between General Robert E. Lee and ...

Vietnam and American Politics During the Turning Point of 1968

achieved (McDougall, 1996). That goal was and is to establish a strong buffer state to protect the nations of Southeast Asia from ...

Behind the Oval Office by Dick Morris

In five pages Morris's book and the political theories it reflects as well as the author's employment of sociological theories are...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

AN ANALYSIS OF PRESIDENTIAL CAMPAIGN ADS

rather than fact, was so appealing, and stirred the emotions of the voters. AD-2 Revolving Door; George H.W. Bush vs. Michael Duka...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Former Secretary of State

The paper discusses the woman who came closest to becoming a presidential candidate - Hillary Rodham Clinton. It reports many of t...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...