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Essays 511 - 540

Successful Presidential Campaign of Dwight D. 'I Like Ike' Eisenhower

much less "modern" Republican than Eisenhower, would win by a landslide (Edwards PG). Eisenhower proved to possess what has been ...

Social Psychology and Campaigning for the Presidency

In six pages this paper discusses how social psychology is applied to presidential campaign strategies. Five sources are cited in...

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

First World War Attrition Strategy

this generals concepts, many questions crop up. Why was he successful against the Russians while unsuccessful against the French? ...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Germany and Direct Marketing Campaigns

In ten pages what would succeed and what would not in terms of direct marketing campaigns are considered within the context of Ger...

Campaigns Against Drunk Driving

In five pages campaigns designed to prevent drunk driving are examined in this overview of various techniques employed along with ...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Gender Exploitation in Advertising

This research paper attempts to define exactly what makes up exploitation of women in advertising. The author also addresses alle...

4 P's in Budweiser Advertising

In five pages the use of the 4 P's by Budweiser in their advertising campaigns is discussed with specific promotions' examples inc...

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

Arms Industry and Malaysia

In forty six pages this paper examines the Malaysian arms industry and the various issues associated with it with the Vision 2020 ...

Cold War and Factors Leading to the Korean War

In twelve pages this paper examines the Cold War, US policy of containment, the presidential campaign of Gen. Dwight D. Eisenhower...

Life and Conquests of Genghis Khan

and Tartar tribes in the region from the Altai to Manchuria. His principal opponents in this struggle had been the Naiman Mongols,...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...