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Essays 271 - 300

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Brazil Expansion of Sprint PCS

In five pages this paper discusses the market of Brazil in an examination of what Sprint PCS must consider before its entry with a...

Film Marketing by Genre

the whole trilogy and uses a heavily layered story that involves high action sequences that are purely designed to attract those w...

Student Case Study on Dentyl pH and Fresh Breath

2003). The company with the largest market share is GlaxoSmithKline Plc who claim nearly 29% of the market, Colgate-Palmolive ar...

Saudi Arabia and the Exportation of Computers

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Case Study of Planet Reebok

In six pages Planet Reebok is examined in an examination of international marketing. One source is cited in the bibliography....

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...