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Essays 121 - 150

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

MARKETING MIX AND COMPETITIVE ADVANTAGE

them around - after all, horses did fairly well in that category. But Henry Ford managed to convince the population (through promo...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Wilkerson Smokers' Microeconomic Effects

a large retailer. Introduction Wilkerson Smokers is a two-location manufacturer of barbecue smokers. Similar to grills in ...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Domino's Pizza Marketing

In eight pages this paper examines how Domino's can creatively market itself and maintain its competitive edge. Thirteen sources ...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Payroll Company Paychex

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...