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Essays 91 - 120

Organizational Security; Terrorism and the Threat of Hezbollah

parties that represents Shiite Muslims, the largest religious group in Lebanon. In the Lebanese parliament there are 128 seats, He...

Organizational Change Strategy

In this paper consisting of fourteen pages a management strategy change is created to assist companies to evolve into a learning o...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

Suggestions for Wal-Mart

through to more human relations school processes, metrics that may be used to measure this may include scores in employee satisfac...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

Hyundai and The Macro Environment

the company was founded in 1968, this was a Cortina, a model that had been developed by Ford and was manufactured under an agreeme...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Literature Review and Contemporary Business Sales Strategies

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

America's Waste Management Services

Figure 1 shows the position in 2001. Figure 1 US Waste Management Industry in 2001 (Repa, 2001) Sector Number of Organizations A...

Brazil's Telesp and Its Potential Strategies

as an add on to Broadband Services Voice over Internet Protocol (VoIP) is becoming more popular with a range of suppliers a...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Year Five Strategy for Best Bikes

not already have the cost advantage in these markets that this is one of the strategies they should be following or seeking to bet...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Sales Strategy of Windmere Corp.

This paper examines the rebate sales strategy of the Windmere Corporation in five pages. Seven sources are cited in the bibliogra...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Case Study of Focus Plastics

by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...