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Essays 451 - 480

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Company and Brand Name Uses

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Comparative Analysis of Kentucky Fried Chicken Brand Images in China and in the United States

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Citigroup and Return on Equity

Citigroup has been creative - legally - in finding benefit in potentially draining situations. An example lies with its IPO of Tr...

Unmarried Couple, Shared Home, Equity and Trusts

but also any letters of intent may be used to help the case. There are three ways in which this can be considered, the first of ...

Global Equities and How They Are Influenced

of developing and industrial countries over the long haul (1995). However, in certain world markets, there are problems. In looki...

Laws, Equity and Compensaiton/Sex Discrimination

place. Many of the guidelines for the state laws are similar to those imposed in the state of Maryland. In Maryland, the Civil Cod...

Workplace Equity

workplace issues and discrimination are at the forefront. There are of course laws that protect against discrimination in terms of...

Investment Securities Equity in Accounting

These securities are therefore recorded at cost. The cost is then not adjusted for changes in the fair value of the securities. ...

Equity Office Properties and Beacon Properties Merger

In six pages this merger is examines in terms of each company's weaknesses and strengths, public offerings, and capital structure....

Equity, American Politics, and Women

womens rights are human rights" (Clinton (Mar 10) PG). Despite the balance inherent in this proclamation, the world is still cont...

The Commercial Choice between Equity and Debt As Capital

source of security is a mortgage on real estate. If the firm already has outstanding debts secured on property then this s...

The Impact of Changing Credit Rating on Equity Prices

the measures are not a precise measure of the risk of default that a firm presents, but they are used as a standardised measure ag...

Educational Equity And Diversity: Technology And The Digital Divide

for this special group with the intervention of technological advancement in the school setting. Current generations of exception...

Equity Issues in a Bilingual Educational Context

achieve parity with the academic achievement of the white mainstream. Lyons (2006), based on his evaluation of the NCLB on the l...

Equity Arbitrage Theorem of Modigliani and Miller

who is considering making a investment and buying either company U or company L, he could buy company L and then borrow the same a...

Comparing the Impact of Colonization in Brand's 'Blues Spiritual for Mammy Prater' and Walcott's 'A Far Cry from Africa'

the struggle of colonization of the West Indies and slavery issues from conception to independence. In his poem "A Far Cry from Af...

Coca-Cola Company Analysis

term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first fora...

Examining Rhetoric: Orwell’s Essay ”Politics and the English Language”

the exchange of information as well as a press that is free to investigate, and even criticize, its government. These freedoms are...

Using Porters Four Facets Model For Examining an International Firm

existing business environment (Thompson, 2007). The accuracy of this model depends on the quality and accuracy of the input inform...

Why the Federalist Papers Need to be Re-examined as the Twenty-First Century Begins

organized crime that exists today with gang recruitment of children as young as eight or ten. This is just one example as to why t...

Examining the American Constitution's Victims' Rights Amendment Proposal

and pardon or commutation decisions; To be notified of a proposed pardon and to be heard on the proposal; To be notified of esc...

Examining the German Gypsies' Extermination

Elbe for violating this order in Dresden; * 1568: Pope Pius V banishes all Gypsies from the realm of the Holy Roman Church; * 16...

Examining Yet Do I Marvel By Countee Cullen

third lines go together; here the poet wants to know why Tantalus is "baited by the fickle fruit." For those who dont know Greek m...