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Essays 1741 - 1770

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Seventeenth Century Works of Sor Juana Ines de la Cruz

no father to pay a dowry, few choices were available to her. Juana could be the wife of a poor man, the mistress of a rich man, or...

Advertising and Sex

In five pages this paper discusses how advertising uses sex as an attention grabbing tool in an argument that emphasizes its taste...

Humor and Television Commercials

In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...

Honore de Balzac's Pere Goriot

In five pages this paper examines how the author intertwines aristocratic and impoverished people in 'Pere Goriot.' There are no ...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

'I Have a Dream' Speech by Martin Luther King Jr. from a Neo Aristotelian Perspective

dramatize a shameful condition"(Dream.html). King already has the support of African-Americans, therefore, in order for his speec...

Analyzing the Speech by Othello in Act II, Scene ii

A critical analysis of Othello's climactic speech is featured in this paper of two pages....

Review of Billboard Magazine's Article

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...

Feminist Perspectives on Guy de Maupassant's Short Story 'The Necklace'

In six pages this paper presents a feminist critical analysis of this famous 19th century short story. Two sources are cited in t...

Mortimer J. Adler's 10 Philosophical Mistakes

failure to recognize that ideas are meanings 4. the mistake of not acknowledging the contributions of philosophy are as important ...

Good Intentions and Advertising

In a paper that contains five pages the reasons for including the detrimental effects of tobacco in cigarette advertising in the n...

The Tragedy of King Richard III by William Shakespeare and the Evil Protagonist

In five pages this paper presents a psychological analysis of Shakespeare's evil protagonist Richard III....

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

'The Necklace' by Guy de Maupassant

reminiscent of real people experiencing real social pain and suffering, in spite of the fact that Mathilde chose to wallow in what...

Advertising and Speech Codes Theory

In nine pages this paper examines Gerry Philipsen's Speech Codes theory and discusses how old and new advertising messages contain...

Alcohol and Tobacco Advertising

questionable causation as increased use would not leaded to increased advertising, (or would be highly unlikely to), whereas incre...

Overview of Subliminal Advertising

well. Subliminal advertising has been an area of concern for quite some time. Wilson Bryan Keys introduction of the concept of su...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Lazarillo de Tormes in New York City

yours. Stand still, shut your eyes, and wait." I did, and something began to happen. The air began to hum.. I tried to open my ey...

TV Commercials and Use of Ethnic Dialects

distinctly African-American and southern voice promotes a sense of New Orleans good food and good times. It would appear that thr...

La Nave de los Locos (The Ship of Fools) by Cristina Peri Rossi and Gender Identity

In nine pages the representation of gender identity in this Uruguayan novel is examined. Six sources are cited in the bibliograph...

Advertising and Deceit

In ten pages misleading or deceitful practices in advertising are discussed in an introduction, FTC regulations are considered and...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Huntington’s Clash of Civilizations

and cultural identities, which at the broadest level are civilization identities, are shaping the patterns of cohesion, disintegra...

Is Brand Advertising a form of Social Pollution?

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

Oedipus Rex (1957)

as though by filming this story in this manner the producer was trying to invite, so to speak, the audience into a theater, make t...

Edith Wharton’s Roman Fever

about, but as the tension rises, a perspective that is discussed in the section on tone within the story, the reader senses that t...

The Misuse of Psychology

1879, closely followed by the Johns Hopkins University in the US in 1883. in 1890 James Cattell developed psychological tests, dev...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...