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Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Promotions of Employees

In seven pages promotions opportunities for employees are examined in a consideration of four New York Times' articles and Robert ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Examination of the Article 'Pierre Dux'

In four pages this paper examines an article about how a man has been overlooked for a job promotion despite his many corporate be...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Impact of Women in Law Enforcement

they approach law enforcement less as "control through authority" but more like performing a public service (Wells and Alt 105). ...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Motivation Case Study

R, the response. The stimulus includes variables like initial drive, habit strength, and incentives (Kearsley, 2008). Hull propose...

Baseball and Game Promotional Activities

key chains launched into the stands during the seventh inning stretch. On the other hand, the children of both types love every b...

The Influence of Stax Records

making records, and the arrival of Al Bell, who was hired to make Stax a national brand and succeeded so well he ended up the trag...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Promotion Problems and Organizational Behavior

financial quotas, but her performance is still undesirable; her failure to win promotion should be a wake-up call for her. Howeve...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Social Promotion Elimination and Early Reading Programs

can help children having the greatest difficulty learning to read" (Grabmeier, 2004). Schmitt (2001) cited Slavin, Karweit, and Wa...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Applications of the Classic Tests for a Just War

under the just intention of abating evil and promoting good, 4. whether other means of rectification have been attempted and war ...

Reich's "The Future Of Success: Working And Living In The New Economy" - Brief Chapter Overview

value amidst an ever-changing social landscape may present opportunity on the one hand but as Reich (2002) points out, it also ref...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

The Potential Benefit of FDI from China to Africa

Africa is one of the world's poorest regions. It has been argued that one strategy which is useful for economic development to all...