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The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Market Entry Methods

been noted the firm has a sales force that has pay rates significantly below peers (Mukherjee and Basu, 2010), indicating a failur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

A Plan for a New Business

own a palm top. However, not all pf the owners use the equipment, and as such the market may be seen as those that use the equipme...

Business Plan for the Speak Up! Program

costs. Introduction A seasoned middle school teacher commented that she had come to see the middle school years as "the fro...

Large Companies, Small Businesses, and the Necessity of Succession Planning

management be transferred (Hackman and Rex, 2005). If these considerations are undertaken prior to the events the result ca...

Business Plan for a Day Care Centre

second largest population, there are also large levels of poverty with a high proportion of immigrants. The need for day care is r...

Business Plan for Establishing a Restaurant

on minimising the exposure to risk, such as ensuring that all fire codes are compiled with and that safety training and inspection...

Japan and a Global Business Plan Proposal

In eight pages this paper examines a global business proposal in a case study involving a fictitious U.S. cellular phone manufactu...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

Current Trend Changing and Business Planning

In five pages a student submitted case study is used in examining how a medical practice can turn around through planning, core co...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

SOL RESEARCH BUSINESS PLAN

grids - you can have the greatest photovoltaics in the world, but if you cant get the power to the homes, they dont make sense. As...

Real Estate Business Strategic Plan

to be located in an area where there is sufficient infrastructure to support the demand of the company. For example, this may be i...

SPECIALTY FLOORING BUSINESS AND PLAN

main product is quality installation of quality flooring product. This can be anything from carpet, to granite or tile, to carpeti...

THE RISK OF THREE BUSINESS PLANS

This 3-page paper examines the pros and cons, from the investor's point of view of three start-ups: R.J. Wagner & Associates Realt...

Business and Strategic Planning

a hypothetical business scenario. Suppose that one were the leader of a medium sized organization known as Wall Corp. Wall Corp is...

Marketing Plan for Utilizing the Adult Nurse Practitioner at an HIV/AIDS Clinic

they do and so are less valuable in health care (Cys, 2004). NPs are and have been nurses first, and a requirement for the Master...

Smart Car Marketing Plan

Analysis Smart has been available in Europe for several years, but it only now is coming into the US. There is a...

Roobios Tea Case

areas such as concern for health, issues regarding caffeine and other heal drinks such as Yerba mate from South America can be con...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Long Term Objectives for Starbucks

The long term objective is that there will be an increase in this target market without detracting from older consumers and that b...

Southern California's New Youth Skin Care Cosmetics' Marketing Plan

younger you." Guiding Principles * A New Youth will maintain "solid business plans and practices." * Results must be measured and ...