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Essays 1981 - 2010
In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...
In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...
In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...
is reliant on complimentary products, such as cars sales may be affected by the sale of petrol a cross-elasticity may exist. In me...
In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...
This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...
This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...
This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...
or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...
place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...
In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...
business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...
with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...
In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...
In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...
In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...
action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...
with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...
special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...
barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...
undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...
off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...
keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...
in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...
desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...
from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...
is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...
the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...
positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...
and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...