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Essays 361 - 390

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Analysis of Chemicals Company

their way. These challenges were reflected by one of the managers: "The dual boss relationship can be useful or painful. It depend...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

Analysis of Hewlett Packard and Dell

accounting of the situation, the report will first focus on the backgrounds of both HP and Dell, then will perform a SWOT analysis...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Overview of 'World Class Service' and SIA

system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Coffee House Employee Motivation

dignity and according to Hay Grand Canyon College, 2003), they make sure the farmers make a living. This same theme is carried to ...

Apple Computer Innovations

for Apple products. The Xcode developer is the most used. Apple says this is tightly integrated with the Cocoa and Cocoa Touch fra...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

American Express - Brief Analysis

most important in todays changing global marketplace These are integrity, courage, being a team player, the ability to execute pla...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

The Downfall of Arthur Andersen LLP

age 56, brought in a new break of auditors, who were not steeped in the integrity and ethics of the original founder and subsequen...

Corporate Plan of Global Strategy and Early Internal Resource Assessment

into Europe. The companys history has been to scout out prime locations where their product is expected to thrive and then capita...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Overview of Australia's Orbital Engine Corporation

create new markets as a result of a good idea, the lack of funding and the problems of and pressures of stock market participation...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Toyota Motor Company - A Case Study

SWOT ANALYSIS Strengths: Toyota is currently Japans largest auto manufacturer and is the third largest auto manufacturer in the w...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

Benchmarking for Employee Recruitment

for job analysis in that it lists the tasks and knowledge, skills, and abilities that are needed for the job (Summers and Summers,...

Overview of Intel

is a global brand name associated with computer processor chips. The company which was founded in 1968 now has an annual turnover ...