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Essays 631 - 660

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Incentives and Compensation Management

country, where this company exists. This figure infers active distributors in the United States, the figure is equal to 1.5 milli...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

The Film The Glass Shield and Decision Making

In five pages a protagonist's difficult decisions are examined within the context of the 1994 movie with an analysis of ethical co...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Research Proposal Annotated Outline

of people who will be in a position to show leadership ability, as this is the characteristic being measured. 7. A control group ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

The Factors Leading to the Onset of World War II

5 pages and 5 sources. This paper provides an overview of the central causative factors leading to the onset of the second World W...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Transparency International Corruption Perception Index

end of the scale, of course, are the most corrupt countries. These include most, if not all, Muslim-majority countries! Somalia a...

Varying Definitions of the Civil War

the war, however, women were actually given incentive to expand their role into the typical domain of males. With their men on th...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...