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Essays 1981 - 2010

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Nestle - A Case Study in International Marketing

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

Assessment of Microsoft and Google for Investment

forms the core of the organisations services. Are the dominance of the company is seen in the fact that Google search engine has a...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Increasing Tourist to Uganda

and Lane, 2004, Harris et al, 2002). These are all aspects that need to be considered in the tourism industry in Uganda is to be i...

Strategic Plan for Pedagogical Improvement

The powerful phrase teachers make the difference captures the key role that professional educators play in shaping the lives and f...

Examining Lothian Distillers Ltd

The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer a...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Four Specific Questions in Military History

This 4 page paper addresses the questions regarding 1. Mao Zedong’s strategy for winning the Chinese revolutionary war? 2. How th...

Strategic Decision Making for IMAX

as a result of the high level of immersion experience that cannot be felt in a traditional cinema, is likely to increase the deman...

Organizational Leadership - Wal-Mart

far better prices with its vendors than can other companies. They have also instituted many different innovations to reduce costs...

Strategy at Anadarko Petroleum

The oil industry already was operating under pressure before adding the complications of the Gulf Coast hurricanes of 2005. In th...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

H&M Hennes & Mauritz Ab - Analysis

Asia (Biesada 2006). About 100 designers are employed by H&M who work with more than 50 pattern designers (H&M 2006). The company ...

Innovation Strategy as NEC and Acquisitions

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

Two Business Case Studies

seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

Financial Market's and the Intermediary's Role

In ten pages this paper examines the 'matchmaking' role an intermediary plays in financial markets. Seven sources are listed in t...

US Stock Market Crash of 1929 and the Asian Stock Market Crash of the 1990s

In eleven pages these two financial crises are contrasted and compared and then ultimately combined into a single model that will ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

International Oil Market's Present and Future

In six pages this paper examines the oil industry's international market of the present and future. Five sources are cited in the...

Foreign Markets' Investment

In five pages this paper consider such topics as the Euro and the currency crisis in Asia in a discussion of foreign bonds and sto...

Multi Level Marketing 'Future of Marketing' or Scam?

1995). With more than 12,500 direct employees, Amway also claims to have more than 2 million independent distributors globally. ...

Emerging Markets and Efficient Market Hypothesis

In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...

Economy of Sweden and Asian Markets' Impact

In five pages the Asian currency crisis and its impact upon the Swedish economy are examined in a discussion of manufacturing and ...

Market Models and Market Structure

as regulation or price controls (Thompson, 1998). One of the best examples of this may be seen as an agricultural market...

Futures Market and Brazil's Electricity Market

In ten pages this paper discusses how futures and sport prices can affect the Brazilian commodities market with the emphasis upon ...