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An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Visual Images and Communication

forceful idea behind this image is that AIDS should be a collective problem, one that sparks a community-based response. ...

Accents, Stereotypes and Communication

that Berger is not originally from Louisiana as his accent is not what they expected. He explained that his accent is "the Yat acc...

Communications Climate from an Interpersonal Perspective

This research paper offers an overview of the main points of Adler, Rosenfeld and Proctor's description of communications climates...

Communications between Businesses

(Horton, 2008). Horton suggests that the process is actually far more complex and using overly simple models to describe communica...

Observing Communications Theory in the Real World

US students require detailed information and extensive explanations in order to understand communications. This may leave Arabic s...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Teacher Communication

positive climate in the classroom and field placements by participating actively, working effectively with others, and showing res...

Book Industry Approaches to Communication Technologies

communication technologies have led to our age being branded the "Information Age". What this means in todays business environment...

Organizational Behavior at One Failed Company

behavior incorporates theories from a number of other fields, including psychology, anthropology, sociology, social psychology and...

McAfee and Intel, A Questionable Match

like a horseless-carriage vendor buying a leading supplier of buggy-whips" (Greenberg, 2010). This is where business communication...

Business Process Management and the Importance of Interdepartmental Communication

utilized by todays companies in an effort to improve their project management capabilities, reduce cost, and in general, meet more...

OFFICER COMMUNICATION, DISPATCH, AND ACCIDENTS

EMT or fire departments) or a request for tools, such as the jaws of life (this would be another EMT request). Anyone who...

Social Constructionist and Other Models

needed to be devised for this approach so the Milan approach today is sometimes referred to as Post-Milan to indicate the impact o...

The Problems of Nora and Sakari

were some of the negotiation team believe that use of a joint venture to enter the Malaysian market is a good move, there are also...

Nurses' Use of Verbal and Nonverbal Communication

nurses regarding physical touch, found that these study participants used touch as a therapeutic form of nonverbal communication, ...

Kalinsky, Better Served by Good Leadership and Principled Communication

do so. This overloads the head of an organization, in this case Kalinsky. Blackmore & Sachs (2003) state that this older m...

ORGANIZATIONAL COMMUNICATIONS -- ANALYSIS

plan then does a formal communications program. Finally, a communications assessment isnt just a one-time scenario. Rather...

TERRORISM AND INFORMATION AND COMMUNICATION TECHNOLOGY: THE HOWS AND WHYS

Introduction On November 5, 2009, Nidal Malik Hasan, a major in the U.S. Army and a psychiatrist, entered his workplace, th...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Evolution of Technology and Communication

the last several decades. Some of the major communication tools were invented in the 1400s, such as the newspaper which first appe...

Classroom Management - Three Models

that people interact with their environment. A persons behavior is determined by the consequences of any given behavior. Reinforce...

Communications in the Army and Ethics in the Workplace

The writer discusses two separate but related topics: ethics in the workplace, and communications in the Army. There are two sourc...

Leadership Skills and Open Communication at Mattel

blame rests with the leaders of that organization. Even multinational corporations are no different. Reports from toy giant Mattel...

COMMUNICATION BEHAVIORS AND E-TAILING

personalize their own online shopping experiences (Vrechoploulos, 2010). In conventional bricks-and-mortar retailing, on the other...

Looking at the Link Between Drawing and Intelligence

the social and political functions of visual art, and how those functions might be assembled into a theoretical methodology for us...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Project Management and the Value of Communication

project management as a rote process, considering only the most quantifiable assessments of process efficiency. This, however, is ...