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Essays 211 - 240

Segments and Their Significance

and habits. Therefore, to target internet marketing, if not seeking a niche market there is necessity to look at who is likely to ...

Tourism and Family Structure Impacts

be in place regarding the time able to be spent on leisure. However, when looking at marketing these factors may be releva...

Taking a Position on ''The Inequality Express' by Barry Bluestone

and their corresponding workforces (Bluestone, 1996). What I find particularly puzzling at this point in the essay however is that...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

The LA Housing Market and Accelerating Decisions

In a paper consisting of twenty four pages the demographic changes in the Los Angeles housing market along with implications of de...

Thoreau’s Description of Jail in Civil Disobedience

new found perception to inform his discussion of why he was in jail in the first place. Thoreau objected to the fact that slavery ...

Italy and the Marketing of Rogaine

In five pages this paper examines the feasibility of the Italian market for Rogaine in a consideration of family, culture, and ste...

Fictional Account of the 1929 Stock Market Crash

cause thatll keep you goin when those rich bureaucrats break this country. And he lived most of his life when things was a lot bet...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

South Florida's Doral Golf Resort and Spa

In five pages this resort in South Florida is discussed in terms of how it is marketed and what it offers in terms of golf and fam...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

U.S. Family Impact of Prohibition

capita per year by those Americans that were considered of drinking age (Foner and Garraty, 1991). Obviously, alcohol con...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...