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Essays 661 - 690

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Motivation Case Study

R, the response. The stimulus includes variables like initial drive, habit strength, and incentives (Kearsley, 2008). Hull propose...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Impact of Women in Law Enforcement

they approach law enforcement less as "control through authority" but more like performing a public service (Wells and Alt 105). ...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

McCubbin and Patterson/Double ABCX Model of Family Stress

stressor pileup. Therefore, in their model, they double the concepts labels, using a capital letter behind each of the original la...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Making a Promotion Decision

al, 1999). In this case the problem is the departure of a regional manager, this leaves a space that is to be filled. The job und...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

The Influence of Stax Records

making records, and the arrival of Al Bell, who was hired to make Stax a national brand and succeeded so well he ended up the trag...

Car Seat Safety

The greatest decrease was in the infant group, under the age of one year, falling from about 900 deaths per year in 1996 to just o...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

The Potential Benefit of FDI from China to Africa

Africa is one of the world's poorest regions. It has been argued that one strategy which is useful for economic development to all...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Investigators in the Police Department

This essay offers an introduction to police investigators/detectives. Promotion opportunities for police officers are reported. Th...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Muckraking and Yellow Journalism

This paper is on "yellow journalism" and "muckraking," which are styles of journalism that were popular in the late nineteenth/ear...

Employer's Rights Regarding Employee Behavior

Discrimination of any kind is morally and legally wrong. This paper discusses the case of Maria who filed discrimination charges b...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Clinical Nursing Ladder System Development

process variation, foster awareness of the impact of different clinical decisions, and encourage reduction in undesirable practice...

Management, Women, and 'the Glass Ceiling'

families still have an ongoing struggle to contend with in relation to equal economic treatment in the workplace, even though they...

The Fundamentalist Middle East Society and Anti-Westernism

on greed for middle east resources, notably oil. They fear that the western culture, with modern conveniences and popular culture...

'Parliament of Fowles' by Geoffrey Chaucer

not procreate indiscriminately but should rather follow Natures example and wait until circumstances are optimal in order to add t...

Nichiren Shoshu Buddhism and Diversity

"white" churches despite the fact that acceptance is preached as part of the religion itself. A student wanting to embark on a ca...

Effective Entertainment Marketing Tool Known as the Talk Show

after the season for the new MTV hit had ended. Indeed, these appearances seemed to spark sales of Ozzys new CD and secured the fa...

WTO's Controversial Position

its advantages as well as its disadvantages. If we wish to consider the role of the World Trade Organisation we need to consider...

Soccer and Economics

as the quantity of a good or service consumers are willing and able to buy at a given price in a given time period" (Tutor2U Limit...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...