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Essays 451 - 480

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Tide Detergent as Something More than Soap

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Company Profile of Worldcom

million in order to settle claims when it defrauded the General Services Administration (GSA) (2004). That occurred between 1999 ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Data Collection in Developing and Developed Nations

of culture is useful when considering the collection of data as it will help with both the collection and also the interpretation ...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Causes Initiating the Civil War

had no voice at all. Jefferson Davis accused the North of wanting "an unjust system of legislation to promote the industry of the...

Qualitative Research, Quantitative Research, and Logistics

In twenty two pages this paper examines qualitative and quantitative research as they involve logistics in a consideration of pros...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Nestle's KitKat Candy Bar Marketing

the marketing is separated. The four bar Kitkat competes in the chocolate bar market. It is located with other Nestle bars along w...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

U.S. Park Movement and the Development of Prospect Park

In eight pages this paper examines Prospect Park from a design perspective. Nine sources are cited in the annotated bibliography....

The Addition of Alternative Fuel Cars to Lotus Rental Cars

fuels for onsite fueling, the company has no control over what customers choose to place into fuel tanks. Biofuels are not availa...

Fitting Strategies at Coca Cola

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Financial Prospects of Roche Holdings

be interpreted before looking at the bigger picture so that the movements and trends may be paced in a wider context and assessed ...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...