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Essays 361 - 390
In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...
In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...
these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...
and services. It is important to establish whether or not the target section of...
While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...
In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...
In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...
In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...
In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...
or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....
the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...
In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...
In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...
In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...
2) determining a research design; 3) identifying data types/sources; 4) designing data collection forms and other methods; 5) dete...
has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...
in 1992, and continued expanding both organically and through acquisitions (Biesada, 2011). Its most recent acquisition was that o...
In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...
In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...
In a paper consisting of ten pages business marketing is examined in terms of distribution, analyzing, and forecasting and conside...
In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...
U.S. trade-related government institutions, statutes and processes can have a significant impact on business strategy from a domes...
the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets a...
other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...
as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...
I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...
of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...
in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...
If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...
QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...