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Essays 391 - 420

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Aspects of Business Marketing

In a paper consisting of ten pages business marketing is examined in terms of distribution, analyzing, and forecasting and conside...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

The Oil Industry

the top 10 producers of oil, comparing 2006 with 2008, looking not only the position in terms of being a major oil producer, but a...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Situational Analysis of FareShare

a new kitchen which was paid for entirely though donations. The organization relies entirely on donations in order to operate, a...

Inferior and Superior Products and Demand Supply Market Equilibrium

In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...

SoBeä Beverages' Marketing Plan

is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Consumer Adoption Process Concepts

there are limitation to the model, as a generalised model it is the starting point for further models which may be used for examin...

Levi Strauss and the Denim Industry

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

Children and Marketing

perceived. With a lack of purchasing power themselves their role must be to influence those whop do have that purchasing power. T...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...