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Essays 61 - 90

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Formation and Changing of Opinions

the surgeon general is mostly respected, when it comes to running shoes, his or her knowledge probably wouldnt be very persuasive....

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Adding a Catering Business

highlights a company that provides party favors specifically for weddings, and how astute management of Internet search engine use...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Egypt's Market for Durable Goods

In five pages this paper considers Egypt's consumer market for durable goods in a discussion of size, laws, and influences. Four ...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

UK Consumer Protection

could be expected to have find the fault (Rose, 2003, Card et al, 1998). It is worth noting that where there is no examination thi...

American Economic Growth and Productivity

product is defined as equal to governments compensation of employees, or the wages and salaries paid to government workers. Gover...

Availability and Choice of Goods

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

The Pitfalls and Positive Aspects of Biotechnology

ethical problem brought about by new technological innovations. And while food alteration may pale in comparison to the ethical co...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Liability and Contractors

be any unusual use here. The well known case here is Grant v Australian Knitting Mills [1936] AC 85, the case of Henry Kendall & S...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Fast Food Crew Member Job Analysis

is to carry out the operational function of transforming the raw ingredients into the finished product and delivering the experien...

Analysis of The McDonaldization of Society by George Ritzer

rationalization. In a similar manner, for Ritzer, the fast food restaurant is the paradigm of McDonaldization. In both cases, ther...

Fast Food Nation by Eric Schlosser

become a throw away society. Even cars do not last as long as they used to and while in the old days, automobiles might have been ...

Loss of Culture and Globalization: Fast Food Nation as Compared with the Lexus and the Olive Tree Globalization and the Loss of Culture

fast food industry, in his text, Fast Food Nation: The Dark Side of the All-American Meal. According to Thomas L. Friedman, globa...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...