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Essays 151 - 180

Wendy's SWOT Analysis

todays business world, an understanding Wendys founder, Dave Thomas, used as the basis of his entire operation. No longer is it a...

Sonic Corporation Diversity

through relationships, 2002), and CEO J. Clifford Hudson credits the concept with having great influence in the turnaround at Soni...

Fast Food Industry Obesity Case of Caesar Barber

and asked why he had been gaining weight, the doctor might have brought up his diet. Indeed, it seems common knowledge that fast f...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonalds and 2001 and 2002 Financial Performance

gaining a great advantage from their direct costs, but are then losing it with their other related costs, such as overheads. This ...

Schlosser's Fast Food Nation and Conflict Theory

strive to maintain the status quo and those who derive less benefit will attempt to overturn or change it. Although evolutionary c...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Demand Determinants

In fifteen pages a fast food restaurant hypothetical case study is used in a consideration of demand determinants and how to use a...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...