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Essays 421 - 450

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

A Review of Freedom Road

A 5 page overview of the book Howard Fast. The focus is on the reconstruction era. Although the slaves had been freed, black whi...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Food and Drug Administration Accelerated Approval Problems

the Food and Drug Administrations (FDA) drug approval process ("On the right," 1997). It was not legislation without controversy. ...

Overview of Conduct Disorder

forty year period violent crime rose nearly six hundred percent, with most of it occurring during adolescence(Journal, 2002). Ther...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Neil Bogart and Casablanca Records' Rise and Fall

is an essential component for comprehending the pop music business today (162). During the seventies, the dealmaker rose to promin...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Positive and Negative Aspects of Computers

and dilemmas of computerization really work out for large numbers of people under an immense variety of social and technical condi...

LANs and Fast Ethernet

In four pages the correlation between LANs and Fast Ethernet are examined in a consideration of local area network protocol change...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

A Book Review of Anna Quindlen's 'One True Thing'

This review consists of 5 pages and describes how this journalist used to living in the fast lane took a detour to care for her te...

Vehicular Speeds and 'Death in the Fast Lane'

wild side of human nature and beckons from the unhindered space of the open road. This is the image that the major automobile man...

Daniel Bernoulli's Principle

In five pages Bernoulli's Principle is examined in detail including its contention that lower pressure is created by fast moving a...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...