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Essays 31 - 60

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

'Natural' Flavorings?

years that a good chunk of flavorings arent developed in company kitchens, but rather, come from vials at the hands of scientists,...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

American Food Culture Types

This paper examines American food culture types with the fast food industry among the topics considered in seven pages. Four sour...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Fast Food, Dietary Additives, and Other Food Concerns

Our conception of the ideal diet is shaped by a number of factors. As Pollan observes, many of these factors are political and sh...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Japan's KFC

In six pages Harvard Case 387 043 regarding Kentucky Fried Chicken's globalization efforts in Japan is examined in a consideration...

Kentucky Fried Chicken and Quality Management

from the drive-through window (DTW) operation. In the DTW, it seemed as though service was hugely slow. Adding to that, t...

Food Related Illnesses and California Law

contact surfaces or equipment and code 12275 provides specific examples of acts which are to be prevented in regard to employee ha...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

Positive and Negative Aspects of Fast Food Restaurants

to the fact that fact food restaurants are continuously enlarging their portions, and constantly offering to "supersize" meals, so...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Impact of the Baby Boomer Generation

food is a thing that is sold. It is a physical substance or an article of commerce. People think of commodities as corn or grain ...

3 Article Reviews on Children's Health

a significant clustering of fast food restaurants within a 1.5 mile radius when compared to other non down town areas. The researc...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Eric Schlosser's 'Fast Food Nation The Dark Side of the All-American Meal'

most adversely affected by the industry. The fast food industry, however, prides itself on perpetuating an internal culture all of...

Fast Food Nation by Eric Schlosser

become a throw away society. Even cars do not last as long as they used to and while in the old days, automobiles might have been ...

Loss of Culture and Globalization: Fast Food Nation as Compared with the Lexus and the Olive Tree Globalization and the Loss of Culture

fast food industry, in his text, Fast Food Nation: The Dark Side of the All-American Meal. According to Thomas L. Friedman, globa...

Fast Food Crew Member Job Analysis

is to carry out the operational function of transforming the raw ingredients into the finished product and delivering the experien...

Analysis of The McDonaldization of Society by George Ritzer

rationalization. In a similar manner, for Ritzer, the fast food restaurant is the paradigm of McDonaldization. In both cases, ther...

McDonald's and Starbucks Coffee

The shop "was messy, the service was poor, and the coffee was average" (Kachra and Crossan, 1997; p. 1) - the absolute opposite of...