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Essays 121 - 150

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Impact of the Baby Boomer Generation

food is a thing that is sold. It is a physical substance or an article of commerce. People think of commodities as corn or grain ...

3 Article Reviews on Children's Health

a significant clustering of fast food restaurants within a 1.5 mile radius when compared to other non down town areas. The researc...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Fast Food Nation by Eric Schlosser

become a throw away society. Even cars do not last as long as they used to and while in the old days, automobiles might have been ...

Loss of Culture and Globalization: Fast Food Nation as Compared with the Lexus and the Olive Tree Globalization and the Loss of Culture

fast food industry, in his text, Fast Food Nation: The Dark Side of the All-American Meal. According to Thomas L. Friedman, globa...

Fast Food Crew Member Job Analysis

is to carry out the operational function of transforming the raw ingredients into the finished product and delivering the experien...

Analysis of The McDonaldization of Society by George Ritzer

rationalization. In a similar manner, for Ritzer, the fast food restaurant is the paradigm of McDonaldization. In both cases, ther...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

Fast Food Changed The Way We Eat

the restaurant industry (US Business Reporter, 2000). There are more than 300,000 fast food restaurants in the United States (Minn...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Operations Management and the Fast Food Industry

Harvard business School makes the differentiation between services and manufacturing according to four features; those marketing a...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

The Application of Kirkpatrick’s Model of Training

will be trained in different jobs, from cooking the hamburgers on the grill, toasting the buns and putting the dressings on the bu...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

External Influences on Different Types of Organizations

as a luxury when it is undertaken to leisure purposes. If there is an economic downturn within an economy, such as one which is oc...

The American Obesity Epidemic

This paper considers whether or not the fast food industry should be sued by those with weight problems and whether the taxpayer s...

Media's Responsibility for the Obesity Epidemic

would work to resolve the problem and in fact, some people report that religious activity has helped them lose weight. The author ...

Food Advertising & Children

target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...

Obesity/Chronic Disease

This paper pertains to chronic disease and its causes, focusing specifically on the influence of environmental factors, such as ac...

Corporate Conspiracy of 'Junk Food'

had a disease, there would be a widespread and enthusiastic campaign to find a cure. However, because obesity is not considered a ...

Nutrition and Health Science

claims with some skepticism. However, understanding the basics of nutrition and how it affects the mind and body is relevant for e...