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Essays 91 - 120

Suing Fast Food Restaurants For Obesity

The dictionary defines this phrase as: "in fact, whether with a legal right or not" and "acting or existing in fact but without le...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Analysis of The McDonaldization of Society by George Ritzer

rationalization. In a similar manner, for Ritzer, the fast food restaurant is the paradigm of McDonaldization. In both cases, ther...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Impact of the Baby Boomer Generation

food is a thing that is sold. It is a physical substance or an article of commerce. People think of commodities as corn or grain ...

3 Article Reviews on Children's Health

a significant clustering of fast food restaurants within a 1.5 mile radius when compared to other non down town areas. The researc...

Operations Improvement Plan

quality of the food deteriorates or the temperature drops below the required minimum. If we consider chicken restruants t...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Positive and Negative Aspects of Fast Food Restaurants

to the fact that fact food restaurants are continuously enlarging their portions, and constantly offering to "supersize" meals, so...

Globalization and Localization

that sell goods on the road side as well as the local restaurant. However, by looking at the way McDonalds has entering into India...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

External Influences on Different Types of Organizations

as a luxury when it is undertaken to leisure purposes. If there is an economic downturn within an economy, such as one which is oc...

Management Theories That Can Be Observed In A Fast Food Restaurant

theories were designed to put management in control, designing, using scientifically measured studies these, the most efficient wo...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Porters Five Forces Analysis of the UK Fast Food Industry

is a high level of competition with the dominant firms controlling a large amount of the fast food industry and able to back up th...

The Case of 'On the Go'; HRM in a Fast Food Restaurant

had been in the family for many years. There was a very stable culture where the majority of the staff were long term employees an...

The Influence of Controls on the Four Management Functions at McDonalds

productions, for example, the fries sold in the US are now free of trans fats (Reuters, 2008). The initial reaction to changes in ...

Costing and Overhead Allocation

the allocation of the head office costs. In an environment where an employee undertakes a number of different tasks labor may also...

Practical Demonstration of Activity Based Costing

that the products will be sold in. These are all input materials and are needed for the first stage of the ABC process. Now we c...

How to Improve Supply Chain Management at McDonalds

paper is to look at the main elements of that supply chain and consider the way that it operates as well as the potential problems...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

The American Obesity Epidemic

This paper considers whether or not the fast food industry should be sued by those with weight problems and whether the taxpayer s...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

The Largest Submarine Sandwich Company

Subway, the leading subway sandwich restaurant, opened its first store in August 1965 under a different name. The name was changed...

Man, Trophic Level, and Environmental Impacts

of a particular ecosystem. The food chain, of course, starts with plants and those are eaten by herbivores and omnivores. Plants...