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Essays 31 - 60

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Aligning Project Performance with Key Performance Indicators in the Public Sector

the community, with the role being fulfilled with integrity, sound judgement and common sense (Anonymous, 1996, p.xii). The role...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

How Some Government Mandates are Paid For

This paper provides a summary of one article by Joyce McKnight entitled "Public Funding of Human Services from the "Poor Laws" unt...

Public Administration Book Review

The paper discuses some of the comments made by Johnson in his book, Public Administration: Partnerships in Public Service. (5th E...

Funding Public Services

Citizens in the U.S. have a vast array of public services they can access. Some are free but some have fees that have been rising ...

The Call of Service by Robert Coles

In seven pages this paper discusses public service individuals' motivations, expectations, and desires as presented in The Call of...

Library Services Outsourcing

In fifteen pages this paper examines the practice of public library services' outsourcing. Thirty one footnotes and seventeen sou...

Strikes, Industry Disputes, and Public Services

In ten pages this paper considers whether or not employees of public services' industries have the right to go out on strike in pr...

Structure, Management, and Public Organizations

the public organisation there is a much broader accountability aspect. The organisation is spending public money, and as such need...

The Foundation of Merit Public Service in American Democracy by Patricia Wallace Ingraham

one needs the combination of power and government in order to enact any level of civil service politics; however, it can also be c...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Youth Services Librarians

libraries come complete with materials, but, more importantly, they offer staff who are there to tutor children and young adults ...

Public Services' Accountability and Performance

that in many organisations there is only the provision to measure these immediate results, as many of the wider impacts may be dif...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Toxic Taco’s; The Arguments Surrounding GM Crops

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

Are Accounting Reforms And Legislation Are The Only Means By Which The Accounting Profession Will be Able To Regain Public Trust And Re-Establish Its’ Credibility?

fraud, and it was with this we might argue there was the first loss of confidence in the auditors. This case limited the liability...

1933 to 1937 Anti Semitic Policy of Nazi Germany

In five pages this paper examines how the Nazi party of Germany gradually developed anti semitic policies during this time period ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

The Governmental Approach to Providing Alternative Services in Canada

Five pages and five sources used. This paper provides an overview of the methods for providing alternative services in in areas w...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....