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Essays 31 - 60

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Aligning Project Performance with Key Performance Indicators in the Public Sector

the community, with the role being fulfilled with integrity, sound judgement and common sense (Anonymous, 1996, p.xii). The role...

Youth Services Librarians

libraries come complete with materials, but, more importantly, they offer staff who are there to tutor children and young adults ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

The Foundation of Merit Public Service in American Democracy by Patricia Wallace Ingraham

one needs the combination of power and government in order to enact any level of civil service politics; however, it can also be c...

Structure, Management, and Public Organizations

the public organisation there is a much broader accountability aspect. The organisation is spending public money, and as such need...

How Some Government Mandates are Paid For

This paper provides a summary of one article by Joyce McKnight entitled "Public Funding of Human Services from the "Poor Laws" unt...

Public Administration Book Review

The paper discuses some of the comments made by Johnson in his book, Public Administration: Partnerships in Public Service. (5th E...

Funding Public Services

Citizens in the U.S. have a vast array of public services they can access. Some are free but some have fees that have been rising ...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

The Call of Service by Robert Coles

In seven pages this paper discusses public service individuals' motivations, expectations, and desires as presented in The Call of...

Library Services Outsourcing

In fifteen pages this paper examines the practice of public library services' outsourcing. Thirty one footnotes and seventeen sou...

Strikes, Industry Disputes, and Public Services

In ten pages this paper considers whether or not employees of public services' industries have the right to go out on strike in pr...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Public Services' Accountability and Performance

that in many organisations there is only the provision to measure these immediate results, as many of the wider impacts may be dif...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Public Communication Issues

the degree of apprehension in an adult (Hale, 2002). Then there are the problems in that people with communication apprehe...

E-commerce Service Options

supports 164 currencies and four languages for conducting its business. PayPal PayPal (www.paypal.com) is a...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

On Speaking Well by Peggy Noonan

clearly delineate between good guys and bad guys and believes that President George W. Bush and his administration serve as the be...

Part II of Children's Services Communication Activities

so uncommunicative. 6. Interrupter It might be possible to build a relationship with this parent, but if that happens then...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Toxic Taco’s; The Arguments Surrounding GM Crops

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

Are Accounting Reforms And Legislation Are The Only Means By Which The Accounting Profession Will be Able To Regain Public Trust And Re-Establish Its’ Credibility?

fraud, and it was with this we might argue there was the first loss of confidence in the auditors. This case limited the liability...