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Essays 511 - 540

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Japanese Market for the Sale of California's Zinfandel Wine

In fifteen pages this paper examines a California Zinfandel wine Japanese overseas marketing plan in a consideration of such issue...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

TARGET MARKET: PINK TAXI COMPANY

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

CADILLAC CTS 2014 MARKETING ASSESSMENT

Provides a marketing plan for Cadillac's CTS. There are 17 sources listed in the bibliography of this 9-page paper....

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

Australia's Holden and GM's Resurrection of the Pontiac GTO

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

Community Bank Marketing

strengths weaknesses. Banking is a necessary service for the ability to undertake any financial transaction. Banking is traditiona...

New Athletic Shoes Line Creation

will consist of individuals experienced in these necessary areas: * Marketing and market research; * Product design; * Production ...

New Business Planning

in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will find d...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Home Health Service Provider Business Plan

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Sample Business Plan

the aim of marketing and provides services to eradicate areas on knotweed that already exist or appear in the South Wales area. Th...