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Essays 481 - 510

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Different Stakeholders, Single Set of Accounts, and Management Accounting

1998). This means the role of the budget is forecast and/or to control the costs and therefore the profits. It is also...

Throughput Accounting vs. Activity Based Accounting

that is less profitable than another receiving a smaller share. The ability to refine this cost-and-result approach can increase ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Transfer and Accounting Costs Accounting Questions

costs, these are a total of 520,000 and as such will need to be divided by the number of units manufactured, indicating the way t...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Comparative Analysis of Original IRA Account and the Roth Individual Retirement Account

In eight pages a comparative analysis of these IRA account approaches is presented. Twelve sources are cited in the bibliography....

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Causes of the 1998 Crash of Swissair Flight 111

In five pages this paper discusses the Swissair Flight 111 crash of September 3, 1998 in a consideration of possible causes. Five...

A Look at Cannibalism as a Ritual and as a Means of Survival

In this paper, the author explores cannibalism from a ritualistic perspective and then takes a look at those who must take part in...

National Transportation Safety Board Investigator's Role

In five pages this paper examines air crash investigations in this consideration of the NTSB's investigator's role. Six sources a...

College Rugby Plane Crash in the Andes on October 13, 1972 and the Survival of 16 People

In five pages this report considers the amazing survival of sixteen members of a Uruguay college rugby team for 72 days following ...

Gabon and Economic Theory

In nine pages Gabon, Africa is examined in terms of its economic background with applications of Keynesian and Monetarist theories...

Overview of Pilot Error

In eleven pages this paper discusses pilot error and considers reasons behind airplane crashes that result and offers problem solu...

Delta Flight 191 Crash and Rescue Operations

following the crash when all the pieces of Flight 191 finally came to rest, all was quiet momentarily. At first it was...

Ermgency Response to Florida's Flight 90

In five pages the January 13, 1982 crash of Florida's Flight 90 is examined in response effort overview. Four sources are cited i...

3 Postmodern Works Analyzed

In six pages this research paper compares how postmodern perspectives manifest themselves in director Peter Greenaway's film The C...

Korean Airlines Flight 801 Crash and Associated Human Factors

In eight pages this 1997 crash is examined in terms of the human factors that contributed to it based upon the NTSB's official det...

Financial Crises and Panic

virtually all Americans are well-aware of the resultant mass hysteria of the 1929 crash on Wall Street, there has not been signifi...

Florida and Why the Age to Drive Should Be Raised

In ten pages this paper presents the argument that the age to legally drive in Florida should be increased because of the number o...

The Government Cover Up of the UFO Crash in Roswell, New Mexico

In five pages this paper examines the purported UFO crash in Roswell and basing its argument on the testimony of eyewitnesses as w...

Civilian Aircraft Crashes

"what the hell is this?" and then "oh God," and then "pull" (Chandler 50). The plane buried itself into the ground at 7:03:22.5 (...

Crash of Pan Am Flight 103 and its Implication on Aviation Regulations and Safety

In six pages this paper discusses aviation safety before and after the Lockerbie, Scotland crash of Pan Am Flight 103. Four sourc...