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Essays 481 - 510

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Ethics in Accounting Practice: Rules Based Accounting versus the Conceptual Framework

is trying to create accounting standards that are defined in terms of objectives but do not rely on "specific rules" (" A Conversa...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Comparative Analysis of Original IRA Account and the Roth Individual Retirement Account

In eight pages a comparative analysis of these IRA account approaches is presented. Twelve sources are cited in the bibliography....

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Causes of the 1998 Crash of Swissair Flight 111

In five pages this paper discusses the Swissair Flight 111 crash of September 3, 1998 in a consideration of possible causes. Five...

A Look at Cannibalism as a Ritual and as a Means of Survival

In this paper, the author explores cannibalism from a ritualistic perspective and then takes a look at those who must take part in...

National Transportation Safety Board Investigator's Role

In five pages this paper examines air crash investigations in this consideration of the NTSB's investigator's role. Six sources a...

College Rugby Plane Crash in the Andes on October 13, 1972 and the Survival of 16 People

In five pages this report considers the amazing survival of sixteen members of a Uruguay college rugby team for 72 days following ...

Gabon and Economic Theory

In nine pages Gabon, Africa is examined in terms of its economic background with applications of Keynesian and Monetarist theories...

Overview of Pilot Error

In eleven pages this paper discusses pilot error and considers reasons behind airplane crashes that result and offers problem solu...

Delta Flight 191 Crash and Rescue Operations

following the crash when all the pieces of Flight 191 finally came to rest, all was quiet momentarily. At first it was...

Ermgency Response to Florida's Flight 90

In five pages the January 13, 1982 crash of Florida's Flight 90 is examined in response effort overview. Four sources are cited i...

3 Postmodern Works Analyzed

In six pages this research paper compares how postmodern perspectives manifest themselves in director Peter Greenaway's film The C...

Korean Airlines Flight 801 Crash and Associated Human Factors

In eight pages this 1997 crash is examined in terms of the human factors that contributed to it based upon the NTSB's official det...

Financial Crises and Panic

virtually all Americans are well-aware of the resultant mass hysteria of the 1929 crash on Wall Street, there has not been signifi...

Florida and Why the Age to Drive Should Be Raised

In ten pages this paper presents the argument that the age to legally drive in Florida should be increased because of the number o...

The Government Cover Up of the UFO Crash in Roswell, New Mexico

In five pages this paper examines the purported UFO crash in Roswell and basing its argument on the testimony of eyewitnesses as w...

Civilian Aircraft Crashes

"what the hell is this?" and then "oh God," and then "pull" (Chandler 50). The plane buried itself into the ground at 7:03:22.5 (...

Crash of Pan Am Flight 103 and its Implication on Aviation Regulations and Safety

In six pages this paper discusses aviation safety before and after the Lockerbie, Scotland crash of Pan Am Flight 103. Four sourc...