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Essays 721 - 750

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

SOUTHWEST AIRLINES AND KOTTER'S LEADING CHANGE

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

EXAMINING SOCIAL RESPONSIBILITY IN THE CASE OF PHARMACARE

Ethical violations and philosophical theories in the case of PharmaCARE, a fictitious pharmaceutical firm. There are 8 sources lis...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Profit and Hedging in the Airline Industry

industry (Hashim and Shunmugan, 2009), Morrell and Swan (2006) argue that up to 15% of costs are accounted for by fuel, five years...

Airline Fuel Hedging - A Definition of Terms

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

Assessment of Handheld between 2004 and 2008

aided increased revenues and profit can be considered. 2. The X5 In 2005 the X5 has been on the market for 3...

WTO Regulations - Anti Dumping and Countervailing Measures

The writer explains when and how country may introduce anti dumping measures such as duties, and countervailing measures, looking ...

SOUTHWEST AIRLINES: VISION, MISSION AND OBJECTIVES ANALYSIS

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

AIRLINE INDUSTRY AND INNOVATION PROCESS

are, for the most part, out of these companies control). As such, it makes sense to examine consumer behavior as it pertains to pu...

The Relationship between Theory and Research

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The Airline Industry - Effects of Deregulation from WW2 to Today

the Civil Aeronautics Board to keep the airline industry in stasis. Firstly, they were able to control which airlines could fly wh...

Investigation to Assess the Impact of Downsizing on Employee Motivation

motivation on employees performance and business results has also been seen in the UK; a similar study took place with the Nationw...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Comparison between 2008 and 2009 for Patton-Fuller Hospital

sheet is the assets which are divided into current and long term assets. The total current assets have only decreased slightly, by...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Falls Regulation in New York

York Patient Occurrence and Tracking System. This is system which requires hospitals to notify the state of adverse incidences whi...