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Essays 1171 - 1200

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

'Operation Optimize and AcuScan

of sales revenues, but the manner in which it is presented causes no one to want to cooperate. Pats assumptions include: * Kelly ...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

China as a Market for Cosmetics

1.2 Demographic factors The current population of China is very large; roughly 1,313,973,713 in 2006 (CIA, 2006). However, ...

Case Study Analysis of Avon Products

it had thrived during hard times, due to its low pricing, contemporary times present new challenges. One challenge is the fact tha...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Change and Geocast Network Systems

In five pages this paper discusses the problems confronting Geocast Network Systems when it introduced a new product and concept f...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

News Release Writing Effectiveness

In three pages this paper examines the effective writing of a bathroom fixtures' general contractor new product news release. Fou...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

Intercultural Communication In The Workplace

ground" (Wilbers, 1996, p. 02D). "The goal is not for one party to vanquish a second party (in the judgment of a third party), bu...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...