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Essays 1981 - 2010

The Cronan v Net Case

This case is evaluated in respect to employee relations and what outcome might have been seen had things been different. This case...

Getting Published

In five pages this paper discusses publishing options available to new companies in a consideration whether or not first time auth...

Three Fictitious Modern Dance Troupes

In five pages this paper creates three modern dance companies each based in New York City and incorporating influences of Merce Cu...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

New Music Album Marketing

In seven pages this paper examines how an artist can market a music album that is independently produced. Thirteen sources are ci...

New Business Perspective Management Philosophy and Land Ethics

In five pages this paper considers a corporate manager's opinions regarding management philosophy's new business perspectives with...

Case Study of the Hypothetical Company Tenneco, Incorporated

In five pages this paper examines new structural development at this hypothetical company and provides answers to 3 questions on t...

Wireless Communications and New Technology

In ten pages this paper examines wireless communications in a new technology consideration that includes email, problems, pioneeri...

Overview of Redback Networks Telecommunications Hardware Providers

In eight pages this paper discusses the problems facing this relatively new but successful company in a consideration of operating...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Real Estate Investment Company Employment

In thirty five pages and 2 parts this paper discusses real estate investment company operations, principles of management, and New...

Article Review Fiscal Issues Knowledge Businesses

Do you ever wonder why some companies work hard to hold large cash reserves and others don't? Companies that need to have a lot of...

Supply Chains that Offer a Competitive Advantage

This paper is about one of the companies that is praised for their supply chain management and transportation systems. They are un...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Desalination in Kuwait

area than the state of New Jersey, Kuwait is located on the Western coast of the Persian Gulf. It is bounded by Saudi Arabia to t...

Tailoring Employee Motivation

Too many employers believe that employee motivation rests in monetary rewards, without either realizing or acknowledging individua...

Simultaneous Distribution in the Film Industry

of the industry. Steven Soderbergh is the director of Bubble, Wagners first film targeted for simultaneous distribution. Though ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

E-Learning In Employee Training

years (Brumback, 1995). This company, intent on providing information to all of its employees, uses a multi-media ongoing training...

Retail Marketing; Tesco

perception of quality, at the same time the lower price segment is unlikely to buy the product as they perceive it to be too expen...

Anheuser-Busch

this is one which looks a range of stakeholders, including shareholders and customers and the overall design of the companys own p...

Continental Cablevision and Flintelco; Case Study Assessing a Potential Joint-Venture

The marketing United States is seen many changes including increased levels of diversification as well as consolidation. The growt...

Starbucks; Current Position and a Potential Future Strategy

company break even within two half years, after which it should create a healthy profit. 1. Company Background 1.1 Company Histor...

Hubbard’s Cereals Case Study; Strategic Options and Recommendations

advantage afforded by superior profits. To compete in the long term Porter has argued that there should be a source of competitive...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...